9 Powerful Ways To Combine Social Media and Email Marketing
Social Media Marketing is a brilliant way to create awareness for your brand, product or service. Email Marketing is very helpful for conversions. On an average, your brand needs to be seen by a person at least 12 times before he or she makes a buying decision.
The only way to do this is to use social media marketing in combination of email marketing.
You should blend them together wisely and follow a cost effective strategy to grow your business.
Please follow the tips below and get started right away!
Tip #1 Mix up Social media along with Email Marketing too Build Trust and Integrity
What your potential customers are looking for is your Brand Integrity. It means they are looking for brands they can trust. You should have a professional attitude with an intention to solve their problem or make their life easier.
Your brand message should be consistent. For example you cannot be funny and informal in your email messages and serious in your Facebook Posts. This type of marketing will result in weak branding and cost you your customers.
Integrating Social Media and Email Marketing is not hard. There should be proper communication among the Marketing team. Training should be given about the brand voice and brand standards. There should be a proper mechanism for approvals for emails to be sent and posts to be posted on social media.
Tip #2 Learn from your mistakes while doing Email Marketing to take informed decisions on social media sites.
Although, social media is a powerful tool for marketing, it doesn’t come cheap. Test your campaigns in emails. For example- which title works better, which ads are getting more clicks, A/B testing for Ad banners.
Use whichever copy worked best for you to advertise on social media so that you don’t waste your budget.
Tip #3 Recycle your content
It is very simple to recycle the same content you used on social media and use it for email marketing campaigns. It all boils to having one system in place- internal communication among the teams.
For example- You can package your new product update and share GIFs on twitter. When the update is out you can repackage the same and create an email update to send out to your customers.
Ask your customers on Facebook and Instagram to share their successes stories by either direct message or commenting in the comment box below. You can later re-write the best of the stories and create an email marketing campaign.
Tip #4 Add your social media links and the links to the latest posts to Emails:
If you add your social media links in your email updates, it is likely that you get followers who have subscribed to your newsletter to like and follow your social media pages and posts.
Tip #5 Schedule your social media posts to remind people about your email marketing updates:
You can schedule a post to collect email ids by directing them to your landing pages. Remind the user what is the use for subscribing to your list- such as get a free newsletter weekly or any diet tips and weight loss tips if you are a fitness coach. Give any offers that come to your mind.
Tip #6 Create a link in your bio on Instagram
Adding these links will help the user to reach your users more easily and get them to visit your landing page comfortably.
Always make use of CTA- (Call To Action) available on Facebook or Instagram. This way people can visit landing page with just a simple swipe up.
Tip #7 Run Contests
Running social media contests are pretty cool ways of creating awareness and engaging your customers. For example “Chumbak” always runs contests on Instagram- They launched a contest asking people to upload their Diwali Photos by adding #mykindadiwali and comment what Diwali means to them. They kept 3 surprises for 3 best entries.
Boom now a lot of your follower’s followers will notice your brand and increase your organic reach.
Tip #8 Take full advantage of Social Media Email Alerts
Start joining groups on social media and publish great content. Lot of people sign up for email alerts on well known social media sites like LinkedIn and Facebook. This way the group members will get an email in their inbox without being signed up for your email list.
If your content is really great, people will end up subscribing to your email list by clicking on the call to action (You can give a link to your landing page).
Tip #9 Upload your Email List to Social Media
You can import list of email ids of people who are already subscribed with you and retarget them by using Twitter (Tailored Audiences), Facebook (Custom Audiences) and LinkedIn (Matched Audiences). This way you can choose to show your Ads to the customers who have already encountered with your brand.
Now a days there are more and more ways to reach your audiences than ever before. But all this comes at a price which is not cheap.
Businesses can integrate different marketing channels by integrating them with each other for getting better results.